Meridia Capital Partners, SGEIC, S.A., (“Meridia Capital”) announced today a joint venture agreement to launch WeCamp, a sustainable camping operator. Meridia participates as owner of all current and future sites with WeCamp acting as the operating entity, in which Meridia also holds a 25% stake. Albert Montesinos, long-standing hotelier and co-founder of hotel chain Chic and Basic, will act as WeCamp’s CEO. Him and other four members hold the remaining 75% stake in the new company.